social media marketing world feat

Social Media Marketing World – What is it and Why you should attend it?

Howdy folks! I Hope, you are doing well. Here I’m, with one more interesting and informative tech article, unfolding its beautifully organized sections one by one. So today we are gonna discuss how social media has become a business marketing platform today, different aspects of it, and how things work in Social Media Marketing and what is Social Media Marketing World.

So be with me till the end of this journey and enjoy reading. It’s a 5-7 min read if you go through the article in one go.

There exist no or very few persons in the world today who are unaware of social media, due to the easier reach of everyone to the smartphones and the internet. Why social media has become so popular and how it has made its presence in everyone’s life is of no wonder. The way it entertains us, letting us connect to the world and to our loved ones are somewhat which makes it so special.

Not only these but today, social media has become a full-fledged online platform for showing special talents, gaining Name & Fame, and the most important – for running businesses and product marketing. So if you’re are such a business-minded person, this article is definitely for you.

Before turning to our main focus of today – the social media marketing world, I would like to collect my thoughts and tryna pen down everything from the scratch such as what social media is, especially for them who are living under a rock for so long. Let’s start.

According to

  Social Media  refers to the websites and applications that are designed to allow people to share content quickly, efficiently, and in real-time.                     (or)

It refers to any internet communication tool that allows users to broadly share content and engage with the public.

Now you know what social media actually is. There are a number of social media platforms out there including Facebook, WhatsApp, Instagram, YouTube, Twitter and so on which we use on a daily basis. But do you know that we can use them for the marketing of various products and services also?  Let’s see how and what is social media marketing.

Social Media Marketing World

To know about the social media marketing world, it’s better that we first know about social media marketing and then move ahead step by step to understand everything in detail.

What is Social Media Marketing?

According to Wikipedia –

Social media marketing is the use of social media platforms and websites to promote a product or service. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope and the establishment of a firm’s desired social media “culture” and “tone”.

So you have seen, social media marketing is a practice of using social media platforms in order to promote a product or service for attracting a wide range of customers to buy them and hence expanding the business.

Now, what on earth is Social Media Marketing World?

Okay so, Social Media Marketing World is basically a global conference hosted and organized by Social Media Examiner, where almost all the great social media professionals, marketers, influencers, speakers, and creators from all over the world assemble and discuss over the various advanced social media marketing ideas.

This live event is held every year in San Diego for 3 days where people who are interested in this field can take part and can connect with the global experts in the field, and talk one-on-one regarding their queries to get the proper direction and guidance for their business ideas. To register you can visit the Social Media Examiner site.

It is a platform where anyone with the will of starting a career in this field gets almost all the information in one place, right from the top expertise of the world. They can even share their business ideas and work together. What could be better than this?

Let’s know about some facts about the last held Social Media Marketing World to better understand what happens there.

Latest News in 2020 about Social Media Marketing World

So the latest Social Media Marketing World(SMMW) conference was held on 1st to 3rd March 2020 at San Diego Convention Center in San Diego(USA) where 100+ professionals from the social media, marketing & advertising, and digital industries were present.

Below is the list of some of the speakers from SMMW 2020- (source-


The various topics covered during the conference are-

  1. Facebook Ads
  2. Instagram Marketing
  3. YouTube for Business
  4. LinkedIn Marketing
  5. Twitter Marketing
  6. Pinterest Marketing
  7. Video Marketing
  8. Content Marketing
  9. Analytics
  10. Workshops and many more.

Further in each section, different sessions were delivered by the specialists. You can think of its popularity with that more than 5K people from more than 50 countries attended it and many attended it online.

With all these amazing facts, now the thing which can come to your mind is that when and how exactly this idea came into play? For this, we will have a look at the history of this event.

History Of Social Media Marketing World

Although we don’t find much information about its history, we will see the most of it here. The Social Media Marketing World was founded by Social Media Examiner- the world’s largest social media marketing resource to bring all the information needed for the same, in one place.

It is a live event that is held every year in San Diego(California, USA) for 3 days. It started in 2013 and from then onwards held every year till now.

According to Social Media Examiner-

More than 48,000 marketers have attended prior events hosted by Social Media Examiner, including Social Media Marketing World 2013, 2014, 2015, 2016, 2017, 2018, and 2019 and other related events.

Talking about the founder company, the Social Media Examiner is a US-based media company which was established in October 2009 with its headquarter in California, US.

It basically works for magazines & blogging and was founded by Michael Stelzner.  It also hosts the Social Media Marketing World conference. The company has been ranked as one of the top 100 Business blogs.

Is It Worth Going?

We have known a lot about the SMMW or Social Media Marketing World but the question arises here is, Is it worth going for? Let’s see what you get on your plate by attending this conference.

  • You get the road map and a clear idea about how to grow your career, all in one single place.
  • You also get access to the various workshops on many interesting topics such as personal branding, podcasting, future tech, etc, and learn a lot.
  • You get to know and make a lot many professional connections there which would help you in your career in long terms.
  • You get the recordings of all the sessions, so it’s not a problem if you have missed anything.
  • It helps you in your Personal development such as getting more confidence, forming good business relationships, enhancing speaking skills, having up to date knowledge, etc.
  • Moreover, you get a chance to visit one of the finest and most beautiful cities in the USA i.e San Diego.

Although it costs some big amount, overall it will be a life-changing experience for you and your career. You would love it if you attend and believe me, you will book a ticket next year too (most probably).

How can we participate in the Social Media Marketing World?

As we know the SMMW is hosted and organized by the Social Media Examiner, you can register for the same from this organization website. The SMMW is held every year and the next year it is expected to be held for 3 days from February 28 to March 2, 2021.

There are four categories for which you can take tickets (or register) where you can choose according to your wish which one is more suitable for you. The categories are-

  1. All Access
    The All-Access ticket is the most popular. As evident with the category name, you get all the access for the conference such as Access of all the sessions, keynotes, live video tracks, extra workshops, session and workshop recordings, Networking parties, plaza, etc if you register for it.
    Cost to register – $1697
  2. Marketers
    The Marketers category has somewhat less access to resources than the All-Access tickets. For instance, you don’t get access to extra workshops, recordings of sessions, and also you can not take part in the Network Parties arranged, but rest other facilities mentioned under All-Access tickets are available under this category too.
    Cost to register – $1097
  3. Community
    Under this category, you get access to limited facilities such as the Access to Keynotes, all 4 video tracks, and the Networking Plaza. Since most of the facilities are not present under this category, you have to pay very little for this ticket.
    Cost to register – $497
  4. Virtual
    Under this category, you don’t actually get the access to take part in the conference directly but you get all the recordings of the sessions and workshops held there. You can watch them anytime, anywhere. So if you don’t wanna spend much and travel, choosing this category would be the best.
    Cost to register – $697

You need to register for any one of these categories from the Social Media Examiner site. So this was the first step to be done to attend SMMW.

Note: The cost of registration mentioned above does not include the other expenses such as fare, accommodation, etc.

After registering you get all the instructions via email, you can also connect to them in case you have any queries. For more details over it, you can refer to the Social Media Examiner site.

Wrapping Up

Time to bid farewell folks. Wrapping up with an overview of what we have come across so far in our journey.

Social Media Marketing World is a 3 days global live conference hosted and organized every year by Social Media Examiner, where almost all the great social media professionals, marketers, influencers, speakers, and creators from all over the world assemble and discuss over the various advanced social media marketing ideas.

The history of Social Media Marketing World is not very long, as it was started in the year 2013 and since then it is being held every year. Recently this conference was held from 1st to 3rd March 2020 and was very successful. The next SMMW (Social Media Marketing World) 2021, is going to be held from 28th February to 2nd March 2021 in San Diego, California(USA).

Registrations are already going on, so you can register for yourself from the Social Media Examiner site if you want to take part in it.

There are a total of four categories of tickets to register for the Social Media Marketing World. You can register in any one of these four category tickets according to your wish-

  1. All Access
  2. Marketers
  3. Community
  4. Virtual

The All-Access ticket allows you to get all the facilities present including various sessions, extra workshops, recordings, Network parties, etc. The next two categories i.e Marketers and Community has some limited access while the virtual ticket allows only getting the recordings of all the sessions and workshops.

The Social Media Marketing World is worth going for if you are interested in the field of social media marketing and want to continue your career in the same. You get lots of experience and exposure for your business from the world-famous media professionals and it also helps you develop your personal brand & confidence.

For more such informative articles, you can turn to our other articles here at SocialMirror. For any query or suggestion, you can reach out to us through the comment section below.

Enjoy Reading 🙂

Hey, I'm Neha Raj - a Software Developer by profession and a writer by passion. I write about different kinda stuffs from technologies to Reviews to Updates. I'm currently pursuing MCA from SASTRA University and in some free time, I write blogs. You can find me on different social media platforms mentioned here. :)